New brand in the EASY-surfshop lineup
We’re stoked to welcome a new player to our store – GOG Eyewear!
This Polish brand has been designing sports sunglasses since 2004, working closely with mountain bikers, runners, and alpinists. And now? They’re entering the world of surf, foil and SUP – because proper eye protection matters, especially when the sun reflects off the water and hits you straight in the face.
Why is eye protection even more important on the water?
Because sunlight on the water doesn’t play fair.
More UV exposure – water acts like a mirror, bouncing an extra 10–20% of UV rays straight into your eyes. That means irritation, burning, and even photokeratitis – also known as “snow blindness”.
100% UVA + UVB – only lenses with UV 400 protection block the full spectrum of harmful rays under 400 nm. And those are the only lenses worth bringing on a session.
What do surfers get with GOG Eyewear?
In short? Everything that actually matters when you’re on the water. Here’s the quick breakdown:
Feature | Why it matters |
|---|---|
Polarized G-Lens | Cuts glare from the surface – so you can read the chop, spot gusts, and see what’s under the water. |
Hydrophobic coating | Water rolls off like wax – no streaks, faster drying after a crash. |
UV 400 filter | Full UVA/UVB protection – even when it’s cloudy or the sun is low. |
TR90 / PC frames | Lightweight, flexible, and tough – no worries about wipeouts or deck impacts. |
Head-Fit & Anti-Slip | Adjustable nose pads and rubberized arms – your shades stay in place. |
First models now in stock
Beach, kite, wing, SUP, or just chilling on the dock – wherever you are, the sun is doing its job. GOG steps in to help you stay protected and comfortable.
The GOG Eyewear lineup includes something for everyone – adults and kids alike.
Some are sporty, some are classic, others more urban – but all of them were built to help you see clearly and stay protected.
